Adobe execs answering questions at the online unveiling noted that Express is a natural evolution from those previous efforts. Another similar preexisting tool is Adobe Spark, which had similar intentions. Among these were 49ers tight end George Kittle and Momofuku restaurateur David Chang.įor those familiar with Adobe's longtime free photo editor, Photoshop Express, this new offering is completely separate. In its announcement event, Adobe recruited several non-designers with products to sell, showing how they could create distinctively designed content to reflect their unique identities. Users can easily output content in formats specifically optimized for the social media outlets. To accelerate content creation, Express lets users define a brand-with consistent colors and typefaces-to reuse on new projects. The service also allows for collaboration among multiple users through libraries, project syncing, and shared templates. Searching for content and templates streamlines getting relevant assets. The product offers "incredible levels of customization" and uses Adobe Sensei AI for much of its magic and simplification, said Adobe Chief Product Officer Scott Belsky.Ĭreative Cloud Express not only offers templates but also stock images from Adobe Stock.
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